Tesco

The beauty of blogging...editing, adding and revising later.

Tesco has hustled, for lack of a better word, in its 90 year history.  For my American cronies Tesco is a blend of Sam's Club and Walmart with an added luxury goods component.  With their aggressive pricing strategies, ongoing redefinition of customer, promo's, and expanded business model, many wonder what's next?  Will Tesco simply run out of technological ideas and fall victim to major competitors?  Will it find that it cannot grow any further and if so how will it maintain its market share if it cannot grow?  Furthermore, does its difficulty penetrating the Chinese market mean it should not try again or hope for business there in the future?

To briefly address China, companies all over the world struggle to enter and survive in China as well as India, which is equally important and worth mentioning as it has over 1B in population.   The solution for all companies seems to be time.  China and India are not so receptive to hounding, begging, or sneaky tactics to enter their economy, there is not much Tesco can directly do.  Rather, Tesco must focus on impressing Asia by keeping the company lean and mean in Europe.  Tesco should direct its attention to its e-commerce and think of ways to slash $9.95 grocery delivery fees to entice the American customer and to further slash delivery prices in the UK to keep the loyalty up.  Perhaps Tesco should look to Africa or Brazil for further expansion.

In any case, Tesco has a rich history of perseverance and innovation, if they want to stay in the game they will find a way.